The quest for dog food production has highly increased in the market. Freshpet Inc. factory in Bethlehem, Pennsylvania, is among the upcoming companies producing industrial refrigerated pet food in the market. The company has really managed to attract many customers producing high quality dog food.
Companies producing organic grain-free food have posted a great face of competition to the traditional pet-food makers transitioning from human to pet nourishments. Colgate-Palmolive produces dog food that assists dogs lose weight. Nestle’s Purina has also come up with a website that is working a great way in helping pet owners select the nutritious customized food blends.
As per the original article: http://www.dailyherald.com/article/20151122/business/151129983/, there has also been a strategy that dogs will have what their owners are having and Mars’ Cesar Home Delights have highly invested in this. This has in the recent times been working perfectly. Sales of premium dog food following this has greatly increase by 45 percent taking up more than half of the market in the United States.
Following the recent innovations, companies have really come up to fight back with these. Production of dry and wet foods has been increased by companies like Purina that bought Merrick Pet Care to maximize the production. Companies have also come up with senior dog food production that is meant to target the older dogs. These are friendly to their systems and hence the dogs can easily metabolize this.
Beneful brand of dog food by Nestle Purina Petcare is an established dog company focusing on wet and dry dog foods and dog treats. The company has really been the main revenue source for Nestle Purina. Beneful that was introduced in the market in 2001 has aired great campaigns to market their products.
The company holds a record of ever holding the biggest campaign in the Nestle Purina’s history. Beneful mainly focuses on producing dry, wet, canned food and dog snacks. This has made the company prominent and renown widely.